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App Store Optimization is Crucial to Your Business 15/6/2021
With Google’s confirmation about more searches happening on mobile devices as compared to desktop, it has become extremely important to be visible in mobile searches. With Google’s update on mobile-friendliness, we not only boosted the organic website rankings but also apps started appearing as organic links in the SERP. Apps are an emerging marketing platform for businesses.To get more news about Ios App Keyword Ranking Service, you can visit aso700.com official website.

Carrying out optimization is crucial for websites (SEO) as well as for Apps (ASO). The only differentiating factor is we optimize mobile apps for App Stores instead of search engines.

In today’s changing times, if you have an app, mobile app marketing is a priority. We often refer to App Store Optimization (ASO) as Mobile App SEO.Having said that, you can also leverage the search queries fired at Google for a service area of your app. So, you can establish your presence on SERP by doing ASO. Refer to the snapshot below:

The user behaviour and search intent are distinct while searching in the App store. App-store search trends are mostly related features of the app. As per Google/Ipsos, 1 out of 4 app users discovers an app through app store search.

The search ranking of an app is directly related to the number of downloads. As per research, most people discover new apps via the App store search. Achieving a top-ranking position is crucial for your app success since users don’t scroll through the search result. They often look for the top 5 positions. ASO is a secret weapon for your app growth.

Learn more about how a good ASO strategy can be beneficial for your business growth. The main goal of ASO is to get higher download & more users. An effective ASO strategy will deliver a strong impact on keyword ranking & install numbers.

Your app screenshots should not be less than 320 pixels or more than 3840 pixels in size. You can add up to 8 of them for any device to the listing when publishing your app like tablet and mobiles. The files need to be in a JPEG or PNG format of 24 bits, in a 2:1 ratio if it is a portrait and a 16:9 ratio for landscapes.

The App Store and Google Play have different specifications and suggestions for creating a mobile icon. Regardless of the app, you’re designing, a strong icon not only captures app store visitors’ eyes immediately but also expresses the nature and intent of the product. Seek to satisfy the needs of your customers about style and brand quality, because the visual experience of consumers also dictates their choices. Follow suggestions from the App Store and Google or they won’t let you turn up in the search results.

Make your app icon your selling point by featuring the most accurate description via image.

For example, if you search for the term “Racing” following are the apps that rank, and you will see that most of them depict its USP through the icon, making it easier for the user to gauge the use of the app.

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