The decision to set up a new factory was driven by the strong growth in demand for products in the region. At the same time, Kimberly-Clark is still in the leading position in the field of adult care, with a market share of more than 50%. MichaelHsu believes that the company's role in the field of adult incontinence products with a low penetration rate is a leader in product development. Michael Hsu also pointed out that the development and emerging markets The huge opportunity is the key growth driver for Kimberly-Clark. 'Vietnam leads innovation in the entire value field, including diapers and pull-up pants.
The products of the Tuas factory are exported to the entire Asia-Pacific region, including Australia, New Zealand, China, Taiwan and many ASEAN countries. Currently, these markets account for only 30% of Kimberly-Clark’s global sales, but this number is much higher than five years ago.Kimberly Clark, a giant in the sanitary products market, recently held its latest investor conference in Boston and proposed plans to increase market share and strengthen market performance. In the 2018 fiscal year, thanks to higher sales progress and product innovation, organic sales increased, which allowed the company to increase its annual forecast.” Kimberly-Clark’s future growth will be achieved mainly by focusing on high-end consumer products.
The company’s CEO Michael Hsu and CFO Maria Henry reported on the latest developments in the 'Kimberley 2022 Strategy (K-CStrategy2022)', a mid-term strategic plan launched by the company to promote growth and improve company performance. MichaelHsu pointed out that the 'Kimberley 2022 Strategy' aims to promote their influence in five areas: society, forests and fibers, waste and recycling, energy and climate, and supply chains.
The company said it will continue to be committed to developing the Nigerian market, will expand its team and open a new office this year. This diaper product has not yet been launched KN90 Respirator Suppliers on the Chinese market. The penetration rate of these markets is very low, because our products need to be used several times a day, so only moderate household income and above can afford it. These markets will undoubtedly take many years to reach this consumption capacity, but Kimberly-Clark will seize the core needs of consumers. 'In Singapore, Kimberly-Clark focused on investment, increased the production capacity of baby wipes, and established a special formulation laboratory to promote product innovation at the Tuas plant in Singapore
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